Sales and Marketing
Get Your Offices into a Walkable Town Center!
Leveraging your Town Center for Economic Development So far, this series has taken on three of the essential components of a healthy walkable town center: hotels, retail and multi-family residential. But, traditionally, our town centers were not simply a collection of residences and shops. They formed the commercial and civic centers of our towns and…
Read MoreFair Trade Placemaking: Are you being compensated for your choices?
Over a decade ago Andrés Duany of DPZ taught me that, more times than not, NIMBY opposition stems from a sense that proposed development is not of equal or greater value to what would be lost. Tony Nelessen, the inventor of the Visual Preference Survey, confirmed this lesson a few years later when he came…
Read MoreGet your Multifamily into a Walkable Town Center!
Residences: An Obvious Ingredient One obvious yet undervalued ingredient of an effective mixed-use town center is the residential component. To emphasize its importance, I would go as far as to say that it is actually the substrate on which a healthy mixed-use environment is based. In a healthy, balanced region, with the exception of noxious…
Read MoreGet Your Shops into a Walkable Town Center!
Shops: Everybody Wants ‘Em Last week we started this series off with Hotels, a sometimes overlooked, value-adding addition to a walkable town center. This week we are looking at one of the essential ingredients of a town center: the retail shops. The retail component of a town center is the most visible component, often defining…
Read MoreGet Your Hotels into a Walkable Town Center!
Series Overview While walkable mixed use town centers may not be the *easy* choice for the asphalt guy, the engineer, or even the developer who has to attract tenants to an environment they may not be as used to… they are certainly becoming best practices for sustainable community development. More importantly, they are quickly becoming…
Read MoreReturn on No Investment
Having worked in communities big and small across the continent, we’ve had ample opportunity to test ideas and find approaches that work best. Urban design details. Outreach tactics. Implementation tricks. Many of these lessons are transferable, which is why we’ve created “Back of the Envelope,” a weekly feature where we jot ’em down for your…
Read MoreSnagging Gen-Y: Do Facebook ads work in public engagement?
Having worked in communities big and small across the continent, we’ve had ample opportunity to test ideas and find approaches that work best. Urban design details. Outreach tactics. Implementation tricks. Many of these lessons are transferable, which is why we’ve created “Back of the Envelope,” a weekly feature where we jot ’em down for your…
Read MoreWhy Generation Y is Causing the Great Migration of the 21st Century
Just after the close of World War II, the last Great Migration in the United States — the move from the city to the new suburbs — began to emerge, fueled by new roads, low congestion, and modest energy costs. It was a new beginning, a chance to shake off the past, and it came…
Read MoreDesigning Regional Urban Retail Centers: Lessons from the Mall and Beyond
Having worked in communities big and small across the continent, we’ve had ample opportunity to test ideas and find approaches that work best. Urban design details. Outreach tactics. Implementation tricks. Many of these lessons are transferable, which is why we’ve created “Back of the Envelope,” a weekly feature where we jot ’em down for your…
Read MoreRetail on My Mind
Seems I’ve got retail on my mind. It all started in December, with Bob Gibb’s Placemaking@Work webinar, whose tweetchat sparked a Neighbourhood Retail BlogOff led by Steve Mouzon. Then last week Victor Dover’s PM@W webinar followed up with ideas about tactical retail, where he talked about the next version of mixed use being smaller, quicker,…
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