Category: Sales and Marketing

Leveraging your Town Center for Economic Development So far, this series has taken on three of the essential components of a healthy walkable town center: hotels, retail and multi-family residential. But, traditionally, our town centers were not simply a collection of residences and shops. They formed the commercial... Continue Reading

Over a decade ago Andrés Duany of DPZ taught me that, more times than not, NIMBY opposition stems from a sense that proposed development is not of equal or greater value to what would be lost. Tony Nelessen, the inventor of the Visual Preference Survey, confirmed this lesson a few years later when he came to my town... Continue Reading

Residences:  An Obvious IngredientOne obvious yet undervalued ingredient of an effective mixed-use town center is the residential component. To emphasize its importance, I would go as far as to say that it is actually the substrate on which a healthy mixed-use environment is based. In a healthy, balanced region,... Continue Reading

Shops: Everybody Wants 'EmLast week we started this series off with Hotels, a sometimes overlooked, value-adding addition to a walkable town center. This week we are looking at one of the essential ingredients of a town center: the retail shops. The retail component of a town center is the most visible component, often... Continue Reading

Series OverviewWhile walkable mixed use town centers may not be the *easy* choice for the asphalt guy, the engineer, or even the developer who has to attract tenants to an environment they may not be as used to... they are certainly becoming best practices for sustainable community development. More importantly, they... Continue Reading

Over the weekend, I had a Twitter exchange with Mitchell Silver and Steve Mouzon about a PlaceMakers concept that I’m feeling the need to explain in more detail. Return on No Investment – my new friend, RONI – is the whole idea of leveraging assets and connections that are already in place, while investing... Continue Reading

For those looking to expand public engagement and collaborative process at the community level, this week presents a curious convergence of news and ideas. Setting the stage was CNU20’s “Charrettes and the Next Generation of Public Involvement,” an afternoon breakout session exploring a fairly provocative (for... Continue Reading

Just after the close of World War II, the last Great Migration in the United States -- the move from the city to the new suburbs -- began to emerge, fueled by new roads, low congestion, and modest energy costs. It was a new beginning, a chance to shake off the past, and it came complete with the promise of more privacy,... Continue Reading

As many of us are actively trying to reform car-focused retail into dynamic mixed-use, walkable urban centers, we are quick to point at the mall as the poster child for everything we are trying to reform. But as the heyday of last-century's drive-to mall fades into the past, there are many things that the mall excelled... Continue Reading

Seems I’ve got retail on my mind. It all started in December, with Bob Gibb’s Placemaking@Work webinar, whose tweetchat sparked a Neighbourhood Retail BlogOff led by Steve Mouzon. Then last week Victor Dover’s PM@W webinar followed up with ideas about tactical retail, where he talked about the next version of mixed... Continue Reading